Network Marketing Business is something that businessmen needs to understand to avoid failure as the one who understands the in and outs attains sure shot success while the others could not just bear with it. There are lots of Network Marketing Opportunities available today in the market through internet or directly on field. There are a few reasons why the overall success ratio is quite less than the failed ones.

It is something that requires incessant dedication and commitment to build up the network. If the attitude is positive for putting together the people under one network and that is your network, you can easily go along with your business. The second significant is making a yielding and resilient plan and designs your strategy to build more and more associates with you. And lastly you should treat it like a business and not a side business or a time pass which can really bring wonderful results as you let others know the benefits of the services.

Through internet today, as the technology is entering every market, the true business opportunities associated with effective business networking is widely scoped and open for any innovative thinker. Network Marketing Business is also growing with swiftness and you can feel a taste of success soon. Today, the conventional way of physical meetings, moving from household to household and marketing the products has taken a different shape in terms of networking business.

Many of the people also undergo lots of stress involving into such kind of business but in the end they succeed if dealt with patience. But, anyways, working through internet and the technology that it brings home, is magnificent and help expanding your business faster and better. Through Network Marketing Business, you can target a large number of people internationally and involve new people from different countries. Who knows! Your business finds more scope in developing countries rather than in any developed country.

This is very difficult without the appropriate use of internet as a medium of propagating information and subsequently spreading out your ideas. Many of such ideas even involve educational programs etc. and consequently people are making business through internet network marketers. Therefore, joining a right kind of business is what is important and devotedly and exhaustively working for it to build it together as a team is the right key to success.

Learn how you can join the fastest growing team a million dollar company that has just entered into the next growth stage as a company.  This network marketing company has all of the answers.

Have you realized that nobody’s joining your internet network marketing opportunity after visiting your website?
What’s worse, do you even know if they checked it out like they said they did in the first place?
Network Marketing companies generally give you direct access to their corporate “it’s-all-about-us” website, or, one notch up, you get your very own personalized version of that same website.
On face value, it looks great. All your network marketing company’s information is right there: Company history, the famous CEO on the cover of Success Magazine (so what?), how you can earn a six figure income, pictures of happy families “selling the dream” and even a 7 minute sizzle movie.
Yet, no sign ups. How can this be?
Well, let’s face it: Your internet network marketing website is useless, it sucks!
Now don’t get me wrong, these websites have a purpose, yes, but not when you choose to build your MLM business on the internet. They provide everything you want as a MLM distributor.
Problem is: you have already signed up.
Unfortunately, the network marketing professionals who were invited to the board meeting for the design and layout, still had the “make a list of your friends and family” in mind.
Nothing wrong with that strategy, but applying those principles online is like mixing oil and water. It simply won’t happen.
So What’s the Solution?
The perfect internet network marketing website is not just a website, but a complete front to back, universal marketing and management system. Whether your company provides this platform or if you use a universal system, here are 7 crucial components to look out for:
1. A landing page which captures data (lead capture page). You have split seconds to grab your visitor’s attention or they hit the back button and say goodbye. If your landing page doesn’t do that, the rest of these points are irrelevant. Your business goals and intentions should be clear: to collect contact information. Backed with an attention grabbing headline, enough credibility, professional design, simple layout, easy navigation, powerful benefit statements and creating enough curiosity to abide by the strong call to action. Multimedia, audio or a live actor will also increase your conversions, ensuring that you cater for all 3 learning styles of visual, auditory and kinesthetic.
2. An automated follow up email campaign which alerts you every time they return. Unless you plan on quadrupling your workload, you need a system which can do most of the follow up work for you. People will hardly ever commit to a purchase on any website on the first visit. Statistically, it takes 7 – 10 follow up emails before the relationship is established and they are ready to join your network marketing opportunity. A strong email campaign which tracks visitor activity takes care of that.
3. Explains the benefits of owning a MLM business. By educating your prospect about network marketing first, your system can sort through prospects for you. That way you only follow up with people who are truly interested in your product or network marketing opportunity. This removes the initial rejection factor that causes 95% of people to struggle.
4. Introduces you and allows you to tell your story. The more automated and high-tech systems get, the more we crave high-touch, relationships and real connections. People join people, not opportunities. Network marketing always was and always will be a relationship based business. Fortunately, the tools have changed and make it easier, but your prospects need to see who is behind your internet network marketing website.
5. Automated management and training for your new team members. Once they have signed up, will you need to spend countless hours educating them about your business AND your system, or will the system handle that for you? People don’t duplicate, but systems do.
6. Supplies you with an endless source of people to contact AND drives them to your internet network marketing website. This is a rare benefit. All network marketers should be committed to learning the art of personal lead generation. But what do you do when you just get started, especially when starting your MLM business on a part time basis? If your prospects are being supplied, qualified, educated about the industry and get sent directly to your website, your chances of early success have just tripled.
7. A complete contact manager keeping track of all your prospects, hot prospects and new team members. Once your MLM business starts booming, your personal diary you got from under the Christmas tree simply won’t cut it. To manage your time effectively, you need a back office which records all contacts made and actions taken by your prospect. It’s simply impossible to remember all your prospects families, occupations, hobbies and life goals (their why).
Some websites and universal marketing systems will have more or less features as mentioned above. Although your success is more dependent on your ambition, mindset and vision, a system which matches all the criteria above rates in my books as the perfect website for internet network marketing.

If you want to have network marketing success, there are 3 vital steps that you need to take into account. Consider these 3 things below carefully. Plan and start your business out right, and you’ll be on your way to massive success in no time!01 : Find a Network Marketing Opportunity that You Are Passionate AboutLet’s get straight to the point. To have any vision of success, you need to be involved in a network marketing opportunity that you are actually passionate about. With passion, it naturally comes along with enthusiasm and motivation. With passion, you feel absolutely excited each time you talk about your business. You have to find a network marketing opportunity where you feel a sense of ownership and believe in. You are not bother by a “no thanks” because you know that you will eventually succeed no matter what. You got to have the zest that this business belongs to you and you are proud to be part of it.02 : Find a Sincere Sponsor/Mentor that You Can Connect WithIn the networking industry, team work makes dream work. Hence finding the right sponsor is highly important in your network marketing success. So do your due diligence and find the right sponsor that you can actually connect with. Find out what your sponsor will do for you. Will there be coaching and training? Is your sponsor sincere and reliable? Will your sponsor be available? Does he/she make you feel important? 03 : Take Action!This is the most important step of the above three –Take Action! Many people fall into the trap of enrolling and then expecting money to be rolling into their bank account automatically. Well, that is not going to happen! To have any success at all, you must do some work. You must take action to market yourself and your business opportunity. So always get yourself going sink into that momentum! Take action to set up your platform, start generating leads and duplicate the leadership that was pass on to you!Lastly, another word of advise is to keep going and be determined. Remember that you are building a business and there is no such thing as overnight success. Just keep yourself motivated and keep moving forward to your massive network marketing success!

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There’s a lot more to making money from home with a MLM business opportunity than most independent representatives want you to know.  The information I’m sharing with you most of them would rather you didn’t know because they want you sign up quick without too much thought.    

If you are serious about making money from home with a MLM business opportunity you must be aware of several key elements that will make a difference in your success.  

I’m Warren Franklin.  I’ve been a MLM business owner for over 10 years.  For years I walked the trail of tears making just about every mistake possible.  Then just over five years ago I discovered a better way to build my business.  Now I own one of the largest organizations in my MLM company.  I did it by utilizing the same key elements I’m sharing with you. 

Why am I sharing this information with you?  Frankly, I’m tired of seeing good people sign up with a MLM business only to fail after a few months of effort.  It’s time everyone understood how to make money from home.

Frankly, the process of making money from home starts before you sign up.  The key is to find the right MLM business opportunity for you.  Your search shouldn’t be just about making money.  It should be about finding a product or service that you like and eventually develop a passion for what it does to help people or make the world a better place to live.  Even when you find a company you like you must gather additional information.

Questions you should ask are:

To make money from home you have work with a MLM business opportunity that is on the cutting edge of the industry with proven products and services.  If you find you are past the bubble of opportunity or the competition is high from other MLM companies the chances of succeeding are much more difficult. 

You have to ask, “How aggressive is the company at staying ahead of the industry?”  Is the company constantly looking for better ways to serve the public or has it stagnated and looking similar to the competition?  Being ahead of the curve means longevity and that means long term income for you as long as the products or services are useful and in demand.

Just as important, are customers happy with the products or services?  It’s pretty simple to check out the overall satisfaction for the company and what it offers with the Internet.  Do a search to see what past customers and business partners are saying about them.  You can always expect some negative comments, however, if you find whole web sites dedicated to the dissatisfaction of the company you might want to steer away from them. 

What is your initial investment to the company?  What do you get for your money?  Is there a start up kit and what is in it?  Do you have annual renewal fees with this business?  How long will it take and what do you need to do to get that money back?

Many nutritional based MLM businesses require you purchase $100 or more of product a month.  When you have a love and passion for the products you can live with this, however, if you signed up because you could see a big opportunity to make money from home you won’t last very long.  Make sure you really want the products offered before you sign up and are required to purchase them every month.

Remember, you will be asking business associates to sign, use the same products and make the same commitment.  When you have a passion for the products you can do that, but it is hard to ask people to do something that you aren’t sold on.

I could spend a lot of time talking about this subject.  There’s so much to share.  Here are the keys to finding the right MLM business opportunity:

Who sponsors you into a MLM business opportunity is as important as determining the company and the products or services they offer.   One of the biggest mistakes most people make in this industry is signing up with people who don’t know what they are doing and don’t know how to teach you how to build your MLM business. 

Make sure you find a sponsor who either knows what he is doing or has experienced business associates who are willing to work with you. 

I recently wrote an article on this subject called, “A Critical Mistake 99 Percent of New Home-Based Business Owners Make Before They Sign Up.”  I encourage you to read this article.  It will save you a lot of headaches and hassles.

I have yet to see anyone succeed in this industry without putting time and effort into it.  That’s the way it is in everything we do.  Then, why is it that so many people sign up and then don’t do anything?   There are several reasons:

Quitting is the biggest reason for failure.  Most people give up too soon.  They never give their business a chance to grow and develop.  It takes time to grow a large MLM business and make money from home.  Have patience, work hard and your business will grow.

When you choose the right MLM business opportunity making money from home becomes a whole lot easier especially when you have the right leadership teaching you how to do it, you work the business consistently and give it time to mature.

Although this is one of the least discussed topics about your MLM business, it is actually a very important part of your business. To be successful in your home business,  it is extremely important to get a good mentor. In fact, it is just as important as finding a good sponsor if you want to achieve success in your MLM business. Tracking out a good mentor and finding one, when starting your MLM business, is like hitting the jackpot to win a game.While working on your home based business, when you are blessed with a good mentor, the difference between success and failure can distinctly be observed. With his long years of experience, your mentor will ensure that you don’t encounter the same mistakes that they experienced before. They will also guide you to learn the ropes of MLM business and on the possible fall backs you may encounter during the course of this business. This will not only save you time but will also gain you more experience when you start your own business. Starting without a mentor, you might just feel really frustrated and possibly lose your direction within a few months.What has to be borne in mind is that, when looking for a mentor, look out for someone really special whom you can respect, trust and accept the teachings from and also look out for the one, who is already making a steady income of about $5000 – $10,000 every month. It of course depends upon your goal of earning a specific figure each month and to look out for a mentor achieving similar target as your goal.Learning to be consistent and persistent is one of the main ingredients when starting your MLM business. Find someone who has gained success in one company rather than many other companies and accept the conditions of learning the classic way of doing what your mentor does and saying what your mentor says. Make certain that you maintain a healthy relationship with your MLM mentor. It is good that the mentor you choose matches your personalities so that you not only get comfortable with the coaching, but also get a long lasting friendship which will strengthen your success, ahead in life. A successful MLM person is always willing to help others be successful and hence a good mentor will listen to you and would perhaps add in a few useful ideas and tips for a positive result. Finding a mentor is not so difficult and you can get your perfect choice of a mentor through forums based on network marketing/MLM. Here, you can evaluate how respectable the members are and know more about what they have to say and on how they introduce themselves. Always revising thoroughly on what you intend to talk about, approach the member you have chosen, and very politely and professionally ask them if they could be your mentor. When they get convinced of your determination and seriousness in the MLM business, they will be more open to be your mentor. Focusing on how the relationship can benefit both of you, get prepared for long term relationship with your newly found potential mentor. Following the etiquette is what people expect in the MLM industry and if this is respected in its true professional sense, then you are in the best of positions for the rest of your life, to get a good mentor for your MLM business.

As the name suggests, mlm (multi-level-marketing), basically involves selling a company’s product directly to the customer by way of networking. Traditional retail selling is left to the brick and mortor businesses.
Mlm is executed through a multi-layered distributor system where payments by the company are made to the distributors according to the distribution level they are in. Distributors are responsible for the business development and the revenue generation for the company.
The products sold are traditionally those that are used daily. Generally mlm is done by the companies that are offering products of regular use, such as, soaps, detergents, vitamins, car wash, containers and cosmetics. This is not an exhaustive list, it’s merely a sample.
The convenience of shopping is another strong feature of mlm. Generally, mlm supports online shopping and at times even people network makes the shopping process easy. The distributor goes to the customer’s house, workplace or wherever it’s convenient to both the seller and the buyer.
The key features of mlm include networking, flexible timing and convenience.
Networking is the backbone and the soul of mlm. Word of mouth and trust play major roles in the success of mlm. People known to the distributor trust him or her recommendations and try out the products. If the products do have the impact on the customers, then these customers most often recommend these same products to other people they know. And so the snowball rolls.
There’s nothing quite like the flexibility of working for yourself. A mlm distributor can work for as long as he or she wishes to. Therefore, the time, money and efforts to be invested in mlm is totally on your choice. You may pursue it full-time or part-time as suits you.
Along with the convenience of flexible timings, mlm distributors generally work from home. They don’t have to show up in the office daily and they can work the hours that fit around other important things in their life.
Startup capital is usually very small as a mlm distributor. Therefore, you run little financial risk. But, do measure the risk-return ratio before venturing into mlm.
Is this a get rich quick business? NO. It takes a lot of time to grow in mlm. But, if you are determined to succeed there is nothing to stop you. Results will show.
Permission is granted to reprint this article as long as no changes are made, and the entire resource box is included.

Experts are made not just by reading tomes but you could also be turned into an expert. Read this article about List Building and in no time you would be able to show off yourself as an expert about List Building.

When you read this article about List Building, you must understand that this is just a platform to get aware of the fundamentals of List Building and you would have to read more if you want to know more. Looking for a MLM opportunity to start your own business?

If you still feel that there was no need to read this article, we would have to concede that you truly know what all needs to known about List Building, but if the answer is no, you must be glad of reading this article.

If you are interested in List Building, you must be feeling now that you came to the right place to get knowledge about it. You just need to complete reading this article to complete this exercise of gaining information.

A good MLM opportunity is to work from home.

Most of the articles go on rambling about the same content and that is why it seems that there is no need to read any more articles when you have read two or three articles on any topic but can you really say the same about this article about List Building.

Working at home can give the freedom you want and the income that you deserve. This way, you can be there for your children, cook dinner, and still get in a few hours of work before bed. A work at home MLM business opportunity can be very attractive but you must be careful to select one that works for you.

There are many who think that they would not find anything new in any article but now when you have read so much about List Building in this article, do you still think that the same is the case with this article also?

Technology has improved customer service, and relationships with MLM workers and commissions can be utilized in ways not possible before.

Now when you are reading this article on List Building, you should judge whether our effort in providing you with quality information and content has been successful or not.

All of this started in the 1950′s with nutritional supplements, household products, and cosmetics. It can be noted that MLM opportunities boomed in the 1980′s with insurance and long-distance telephone services. As the twenty-first century approached, improvements in technology really helped the MLM industry.

We claimed at the beginning that this article would surely prove to be different from others that you find on the net and now when you are reading this article, it is now for you to decide if we were right in our claim or not.

The industry has expanded into credit cards, travel, and pre-paid legal services aready. MLM opportunities can adapt as technology evolves.

Now, when you are reading this article on List Building, you must have realized that there always remains something more to be known about any topic. We have tried to incorporate almost everything of consequence on List Building and hope that you would benefit from it.

The combination of technology and old-fashioned salesmanship makes MLM popular for everyone including those in the business world. You can earn money from the down line of your recruits’ sales and their recruits’ sales and so on.

In the beginning we claimed that we were going to present you with an article that would be able to cater to your needs of information about List Building and now when you have read it, do you feel we have kept our words?

There is no overhead if you work at home, and advertising can be based on word of mouth. There is also no inventory, no collections, and no receivables. You do not have to see the customer, and the product is shipped to them. MLM has acquired a bad reputation through media reports, but many companies including mainstream ones do it legally and successfully.

There can be no end of reading articles on any given topic and that is why no one can claim safely that he is now omniscient about any given topic and that is what we have tried to do here about List Building-to make you aware of the loose ends.

Take note. When selecting a MLM business opportunity for your own, look for one that has been in the business for a number of years. Take note that many scams are often fly-by-night operations.

But this does not mean that you have to avoid younger companies. Look carefully before you take a leap of faith. Make sure that they have a good training program in place, a fair compensation plan worked out and products that have already been tested for quite some time.

A home-based MLM opportunity has three qualities; control of time and money, continual salary, and steady growth that multiplies. By trying to control your time, you can reap from your efforts.

When comparing MLM opportunities, think of yourself first. Choose a business that fits your interests and talents. Do not think you can be molded to fit others. Examine what you want and the one that is fitting to your knowledge and background. Many times your life experiences can add greatly to a company’s offerings to create a perfect blend. Take time to select the MLM opportunity that is right for you.

Many who become involved in a MLM business start out on a part time basis. This is a wise advice for everyone considering the opportunity to get into self-employment.

Keeping your day job will insure adequate income to meet your household and buy you enough time to get the business established. By keeping your current ties in the business world, you can attract them as customers to the new endeavor you wish to take.

MLM opportunities are waiting for your first chance to grab them. When choosing, remember that if something is too good to be true, it probably is.

To help you in list building, be sure to use this free program, I am having great success with it and you will too by following the steps: http://www.theflaminhottip.com/ref/strikers

Many companies sky-high dreams with little else. Keep your wits when looking at MLM opportunities and you will definitely land with your feet on the ground.
Ending of an article is as difficult as the beginning of it but at the end the only thing that needs to be said here is that we made a sincere effort to provide you with quality content.

MLM, or Multi-Level Marketing, businesses have gotten a bad rap for being scams. People are promised alot of money in a short period of time, or “sold a dream”, and end up getting burned. When this happens, it leaves people wondering if MLM is a scam.

Well, to answer the question, “Is MLM a scam?”, the question is no. There are thousands of legit MLM opportunities out there that are worth investing in. However, from time to time, there are MLM scams that arise. It’s usually the new company’s that are in pre-launch selling a dream, with no tangible products or services being sold.

The two types of MLM scams to look out for are:

1. Pyramid Schemes- when the MLM company emphasize more on bringing in distributors, rather than consumers. And in most cases doesn’t have products or services.

2. Ponzi Schemes- when there isn’t a product or service being sold, and the money that’s being made off new enrollees are used to pay off the guys at the top.

A great way to find out if the MLM company you’re considering to join is a scam, call the company. Get phone numbers of distributors, as well as consumers. This will help you get a feel for the company and whether or not they have a product or service that’s being sold.

Also, check the company’s track record. View over their financial reports. This will help you figure out if the MLM company is a scam or not.

Oh, and don’t be fooled by the whole concept that, “you have to get in at the top”, or when the company first launches to make any money. That’s a total lie. You can make a ton of money with a company that’s been around for 25 years.

So, don’t fall for that. Or the lie that, “the timing is so right. Get in now!” People use that as an urgency to get you to take fast action. Don’t fall for that. Thoroughly review the MLM company you’re considering. It’ll be well worth it in the long run.

You also need to get with a team that has great training. You need marketing skills in order to grow a successful MLM business. It’s not hard to learn marketing. But, it will take some time. MLM is not a lottery ticket. Nor is it a way for you to just get “plugged” in to a system and make a 6 figure income with no work. It will take work.

You have to look at it from a realistic approach. You can, and it is possible, for you to generate thousands of dollars your first few months in a MLM business, but the training has to be good and effective. Oh, and on a side note, making lists of friends and family isn’t effective.

Use this information to evaluate the company you’re considering joining. And if you’re already in a MLM company, re-evaluate your company to be sure that it isn’t a scam.

Considering an MLM home based business? If so; it could be a very lucrative home based business option for you. But you should also know exactly whether or not what you are getting into is truly an MLM home based business or something else. It may be a scam waiting to pounce on you.
Plus, you need to weigh out the positives and negatives of this business before you decide that if it is the right business for you.
Making sure you are actually getting involved in a legitimate business is important to save yourself some difficulties later on.
An MLM business involves the direct selling of products or services through the recommendations or endorsements of independent representatives.
If you are the representative, you receive a commission on any sales that came from your endorsements.
Understand that most products sold through an MLM business are not necessarily advertised through mainstream media or in stores.
The confusing part of determining if your business is genuine can be quite difficult because of there are a number of pyramid schemes out there that are dangerously similar to legitimate MLM home based business concepts.
Remember, a pyramid scheme is illegal, and getting involved in one can cause you more trouble than you can possibly imagine. You will need to do your research into the business that you are considering so that you are sure that the kind of business you are going to run is valid and legal.
Usually if your investment is proportioned to the product or service you are selling, your business is valid.
There are a number of advantages to having an MLM home based business.
First of all, you will be working from home where you can virtually set your own hours, which is probably why you are considering an MLM home based business in the first place.
Also, you will not have to manufacture any products, because you are usually selling things that are already made.
The business usually will also come with a pre-determined marketing plan.
Many people suffer through the process of determining the most effective methods for marketing their products, but with an MLM home based business, you are relieved of that stress.
The disadvantage of having your own MLM business, though, depends on your personality.
If you have good leadership skills and are a self-starter, then an MLM home based business will pose little hardship for you.
However, if the thought of recruiting and selling gives you jitters, then starting and maintaining an MLM home based business may be more of a challenge, since your success depends on your ability to create a downline of recruits. Keep in mind though; some models even tackle this for you to a large degree.
Having your own home based business means that you can live out your dream of being your own boss and having flexibility in your work schedule.
You do not need any prior experience, and you can rely on the System and your personality to recruit and maintain your downline. You only have to be hard working and consistent in your efforts.
Do your research to make sure your MLM business is a legal business. This way, you can truly enjoy the freedom and the profits that the MLM home based business offers.

Laurel (my wife and business partner) and I have been “connected” to the MLM industry for a long time, either as customers, as business builders or as trainers. We love the industry, almost all of the products and services it offers, and most of the companies in it.

But we disagree with much of the training. We think the training – or lack thereof – is the Achilles’ heel of MLM. It’s why, in our opinion, the vast majority of the well-meaning and hardworking distributors fail. Miserably. For one thing, it doesn’t teach distributors what to say and do to REALLY get people’s attention – and without attention, there’s no interest, no reaction, and no action.

And we’ve observed their failure to communicate properly – that’s what it comes down to – everywhere distributors market and advertise their products or opportunity: at networking events (especially), with their Web site, their capture page, business cards, sizzle cards, flyers, ads, emails, etc. Everywhere.

Let me share with you the best tip we gave people when we used to do live or telephone training sessions: Imagine, from now on, that every person you meet – online or offline – is a four-drawer filing cabinet. Your simple job – we didn’t say easy – is to get them to open a “mental drawer” to take in your information in order to make a decision about your products and business opportunity, with the hope that in the end, they will discriminate in your favor.

The only two questions in your mind at this point should be: “What does he mean by ‘opening a mental drawer’?” and “How do you do that?”. Great questions. Let’s answer them one at a time.

Imagine that everyone is a filing cabinet with legs, feet, arms and hands, neck and head. As you probably suspect – just look at your own life – this “filing cabinet” is bombarded daily with hundreds, perhaps thousands of messages, from the outside – come to this event, register for this course, buy this brand of car, this house in this part of town, this shampoo, eat these cereals, eat at this restaurant, go there for your holidays, send your daughter to this school, use our credit card, our cellphone package, etc.

There are also a lot of messages coming from the inside – gotta renew my membership this week, gotta call the accountant, gotta order more checks from the bank, gotta change the batteries in the smoke detector, gotta get the oil changed on the SUV, gotta do this, gotta go here, gotta buy that…

Here’s what uninformed MLMers too often do: they bombard the poor soul with worthless words that just bounce off the sides of the filing cabinet and pile up at the bottom, words that will never be read, heard or referred to ever. Let me lift a corner of the veil and reveal why these words are worthless: these words speak of features and particulars. I’ll elaborate on this in a minute.

Let me share with you a very wise observation from a marketing genius named Michel Neray: “If you’re like most people, you try to tell as much as you can, as quickly as you can, in order to give your prospect as much information as possible in the hopes that something will trigger some interest. After all, you’ve got excellent credentials to describe great case studies, impressive expertise and a gazillion years of experience, and you really, really know what you’re talking about, right? If you never seem to get people as interested as you had hoped they would be, here’s why: the person you’re talking to simply can’t process all the information you’re overwhelming him with, and consequently, he just tunes out.”

They tune out. They tune out because you give them too much information, yes, but more important, they tune out because you give them the WRONG information. I’ll address that in the answer to your second question.

Your mission, when you are marketing and advertising your wonderful MLM opportunity and your fantastic products or services, is to get the person you are communicating with to pull open one of the drawers to receive and store your information – the information they’ll need later to make a decision.

Bluntly put, if you don’t get them interested enough – if you don’t get their ATTENTION – for them to open that mental drawer, you are SOL. Finished. Kaput. Sayonara. Va con dios amigo!

If they don’t open the drawer, they will NOT visit your Web site, they will NOT keep your business card or sizzle card, they will NOT read your flyer, ad or email. Consequently, they will NOT buy your amazing products and will certainly NOT join your business opportunity. EVER!

Now, your second question was (should have been) “How do you do that?” Here’s how: first, you start my remembering that the most listened-to radio station anywhere on the planet is WIII-FM – What Is In It For Me. Then, you tell the person what is in it for him or her if they buy your products or join your business.

Give them the BENEFITS, first. Not the features, not the particulars, not how many years the company has been around, the fact that they’re in 12 countries already, that your upline makes 10 grand a month, that you’ve signed up 16 people in the last week, that if they buy now, they get two for one and free shipping, or the fact that you can re-insert yourself in your own leg by buying extra positions. WHO CARES?

I’ll tell you who cares: someone who has just taken in, tasted, chewed and digested a fantastic benefit for them. Someone who has asked – verbally or in their head – the question “How do you do that?“ or maybe “Can you tell me more?” When they ask one of those two questions – consciously or subconsciously – they’ve now open a drawer and they are ready and willing (eager even if the benefit is huge) to take in your info and read it, watch it, listen to it, ponder it, study it attentively later. You’re “in”! You’re on first base!

Features tell, benefits sell! Features make the “filing cabinet” airtight, benefits open up drawers. Don’t get me wrong, people will need the features, the particulars, the details to make a decision – LATER! But they FIRST need to see the benefits, or all the other stuff will be of no interest, no value. And what do people do – what do YOU do? – with things that are valueless? You discard them.

One more thing about benefits and features: you need to know the difference.

This is a serious problem I observe daily in MLM campaigns everywhere: most MLMers, it seems, don’t know the difference between the two. Let me shed some light on this. A feature is what something IS or HAS (a compensation plan with an auto-ship) while a benefit is what something DOES (it guarantees your income from month to month). And even better if you can express the benefit(s) in terms of what that thing does FOR me, the prospect (What Is In It For ME!!!).

For example, which one of the following two approaches do you think has a better chance of enticing Bob to open up a drawer and store your information for future consideration?:

“One thing I like about our comp plan, Bob, is that the customers get their products via auto-ship.” (Bob thinking: “Who cares?”)

“You know Bob, because your customers get their product via auto-ship, your income is guaranteed every month, even if you spend half the time away from the office, doing what you really like to do…”

(Bob dreaming: “… like fly-fishing, playing golf, building the cottage…”)

In conclusion, people lead busy lives. They pay attention only to things that they consider of value, to THEM (WIII-FM…). Benefits represent value, features don’t – not until there is a benefit. If you want to get people’s attention, give them a good reason for action – aka the right information. That’s the only way to get them to open their mental drawer. When you get enough people to do that, sky’s the limit.

I wish you ALL the business success you desire and deserve. (Just remember that…what you “desire” is a function of your ambition, what you “deserve” is a function of your ACTIONS…Are the two aligned?)

Daniel G. St-Jean, BB, IMA, AMA, FBMI, SEM

(BizzBooster, Internet Marketing Advisor, Article-Marketing Alchemist,

Firm-Base Marketing™ Instructor, Successerenity™ Exponent & Mentor)